Apia

Founded in 1986, Apia is dedicated to meeting the product and service needs of people over 50. In just over 25 years, Apia has grown to serve more than 700,000 customers throughout Australia.

At Apia, we realise that the more you live life, the better you get at it. So, it's only fair that the experience you've gained should count for something. That's why we reward people over 50 for their experience, with better insurance products and the service they deserve.

Most people find insurance complex. And deciding who to listen to for advice is just as difficult.

Unlike many other insurance companies, Apia customer service staff are qualified to provide personal insurance advice, in accordance with the Australian Financial Services Corporations Act. So, you can feel confident that your needs will be discussed and a recommendation made that suits your needs.

Apia is the most recommended insurance company in Australia. We pride ourselves on delivering the best possible service. Our hard work was rewarded with the internationally recognised Consumer Recommendation & Loyalty study (*). The study measured the depth of customer loyalty and satisfaction and found that we were the most recommended in Australia.

In 2006, 2007, 2008, 2009 and 2011, we won the Australian Financial Review's Smart League of Exceptional Service Award for the best General Insurance provider (**). It was judged by asking their readers which general insurance provider provided the best customer service and value for money.

*Engaged Marketing's '2011 Customer Recommendation and Loyalty Study' for Insurance.
** 2011 Australian Financial Review's (AFR) Smart Investor SMILES Award.

The Apia Customer Charter was introduced to help us understand exactly how we could improve our service to you and to measure our performance against your expectations. This delivers the customer-centric focus Apia regards as its principal point of differentiation from other insurance companies.

The Apia Customer Charter is a series of service promises based on what our customers value most: being there when you need us and providing peace-of-mind by taking care of your claim.

We also understand the importance of being able to speak to us when you need to. All our service staff are located in Australia and here to speak to you, 24 hours a day, seven days a week. And we're committed to keeping our promises. That's why we pay you $50 if we ever fall short of delivering those set out in our Customer Charter.

At Apia, we realise that the more you live life, the better you get at it. So, it's only fair that the experience you've gained should count for something. That's why we reward people over 50 for their experience, with better insurance products and the service they deserve.

Apia provides assurance to Australians to protect the assets they have built up over a lifetime including:

Call 13 50 50 or visit www.apia.com.au